As a retailer, you must have found out the hard way that a problem like shoplifting can’t be solved just by throwing some money at it. In fact, even after setting aside a budget, a lot of small retailers don’t get the advantages that big shopping malls have at the back of their h
Be it door scanners, facial security scanners or high-tech security cameras, you will certainly find it difficult to compare these costs in your small security budget.
However, shoplifting is one such issue that no retailer can ignore and must have a certain prevention plan with them.
So, what is it that one can do? Well, below we have mentioned some low-tech and cost-effective solutions that will help you prevent shoplifting at your retail store
1. Organise your store
What would be the easiest way to find out that something is missing from your store? If you find that there is an empty spot on your shelves, it will be enough to indicate that something is not right.
But, if your store is not organised or difficult to navigate through, you will find it hard to notice that there is something “taken” from the store and by the time you’ll realise, it’ll be too late.
So, create an order in your store by putting the products on the edge of the shelf, as it will create a solid wall of product. This way, if someone tries to sneak in a product or two, you can notice that the product is missing.
2. Get to know some common shoplifting traits
There are various types of thieves, but by noticing common shoplifting behaviours retailers can prevent products from being stolen.
Most shoplifters often work in groups or in pairs. The decoy or accomplice distracts the sales staff by pointing at different euro containers while the primary shoplifter goes ahead and steals the goods. The most common trait is hiding goods from the sight of sales staff and later concealing those items in the following places:
- Purchased merchandise
You might even face a bold shoplifter who grabs an item and runs out of the store. But, while you are thinking about a solution to a problem like this, be careful about fake customers that do false returns and switch the label.
There are also some common behaviours you should watch out for:
- A customer acting nervous while picking random items with a disinterest.
- A customer who takes a lot of merchandise to a changing room but comes out only with one.
- A customer who takes more time noticing the cashier instead of shopping.
Depending on how long you have been running your store for, you must have developed a sixth sense and got an idea as to when to sound an alarm and when to maintain a calm mind to prevent a loss.
3. Use customer service as a leverage
A great customer service acts not only as a way to serve your customers with good shopping experience, but also prevents shoplifting from taking place at your retail store.
Look at the below-mentioned tactics that will minimise the chances of shoplifting –
- Greet each customer warmly and acknowledge their presence.
- Ensure that you have enough amount of sales staff depending on the size of your retail store.
- Train the cashier to spot a label switch and the right way to handle a situation
- Create a policy of leaving customer’s personal handbags or shopping bags at the entry point or make sure they are sealed with a tie wrap.
- Get a code word for staff to communicate themselves among suspicious behaviour of customers
Training your staff beforehand and coming up with shoplifting prevention policies will make sure your goods are safe and save you from a financial loss.
4. Put up signs
One more cost-effective solution to prevent shoplifting at your retail store is warding off shoplifters using a visual cue. These anti-theft signs not only stay put all the time while customers and sales staff move throughout your store, but also prevent a potential shoplifter just like a security system that prevents a burglar from breaking into a home.
The goal of an anti-theft sign is to scare a shoplifter and not a genuine customer. Your signs should show your reflection and what you are selling your customers.
Look at the tips mentioned below on how and where to place these anti-theft signs:
- Give shoplifters the first-hand warning by placing your sign at the entrance.
- Do not put up your signs on the floor; instead, put them high up where the shoplifters check out for surveillance cameras.
- The language of anti-theft signs should reflect the way you carry out your business and your target clients.
- Use the signs that feature eyes, as a study has proved that it improves the likelihood of compliance.
Now that you know how to keep your retail store safe, put the above mentioned tips to use and keep those shoplifters at bay!